• Campus BizLab Bangalore
  • Country: India
  • Category: Data analytics
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Trapyz offers an audience insights platform for mapping real-world consumer journeys.


Trapyz vision is to make digital marketing more consumer friendly without infringing privacy. The mission is to be the one-stop shop to map offline consumer journeys by leveraging multi-dimensional data in the real world.

They enable insights on consumers’ real world behaviour using multi-locational data to derive purchase intent and buying propensity. The solution helps brands and marketers to map customer journeys in the physical world, optimise ad spends with contextual targeting leading to better in-store conversions. Brands and digital advertisers can visualise consumer personas and cohort behaviour thus designing marketing interventions to transition consumers from online to offline world without infringing on consumer privacy.


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